Privacy Policy — Hellstar World
Hellstar World (“we”, “us”, “our”) operates hellstarworld.com and the store, account and checkout features on it. This Privacy Policy explains what personal information we collect, why we collect it, who we share it with, how long we keep it and the rights you have over it.
It applies to anyone who visits our site, creates an account, places an order, contacts us on WhatsApp or email, or subscribes to our marketing. If you do not agree with this policy, please do not use the site.
We have written it to be read, not skimmed past. If a section matters to you, the heading will tell you where to look.
The data controller is Hellstar World:
The data controller is Hellstar World:
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Postal address | 501 Colorado Blvd Unit B, Los Angeles, California 90041, United States |
Phone / WhatsApp | +86 180 3551 8564 |
Hours | Every day, 11am – 7pm |
For any question about this policy, or to exercise any right described below, contact us using the details above. We reply to privacy requests within 30 days.
We only collect what we need to sell you something, deliver it, and keep the store working. In practice that falls into four groups.
When you browse the site, we and our service providers record limited technical information:
We use WP Statistics, a self-hosted analytics tool that runs on our own servers. Unlike Google Analytics, the visit data it produces is stored on our infrastructure and is not shared with or sold to any advertising network. IP addresses are recorded in anonymised or hashed form. We use this data to understand which products and pages people actually want, and to fix what is broken.
We do not buy personal data from data brokers, and we do not use it to build advertising profiles.
We do not ask for and do not want sensitive personal information (such as health data, precise geolocation, biometric data or government ID numbers). Please do not send it to us.
A cookie is a small file your browser stores when you visit a site. We use a small number of them, and only for three purposes: keeping your cart working, keeping you logged in, and counting visits.
Cookie (or group) | Type | What it does | Typical lifetime |
| Essential | Keeps your cart and session as you move between pages | 2 days |
| Essential | Remembers what is in your cart | Session |
| Essential | Keeps you signed in to your account | Session / up to 14 days |
| Essential (security) | Cloudflare bot protection and DDoS filtering | 30 minutes – 1 year |
WP Statistics visitor cookie | Analytics (first-party) | Distinguishes unique visits so one person is not counted twice | Up to 1 year |
Discount popup cookie | Functional | Remembers that you have already closed the 20% off popup | Session / local storage |
We do not use advertising or cross-site tracking cookies. There is no Facebook Pixel, no Google Ads tag and no third-party retargeting on this site. Because of that, we do not show a cookie consent banner for essential cookies — they are strictly necessary for the store to function, and non-essential tracking is not present.
You can block or delete cookies at any time in your browser settings. If you block essential cookies, the cart and checkout will stop working.
What we use it for | Why (our legal basis under GDPR) |
Processing and delivering your order | Performance of a contract |
Confirming payment and preventing fraud | Performance of a contract; legitimate interests (fraud prevention) |
Answering your questions and handling returns | Performance of a contract; legitimate interests (customer service) |
Creating and maintaining your account | Performance of a contract |
Keeping the site secure and available | Legitimate interests (security, IT operations) |
Understanding how the site is used, and improving it | Legitimate interests (analytics — self-hosted, anonymised) |
Sending marketing emails or WhatsApp offers | Consent (you can withdraw it at any time) |
Meeting tax, accounting and legal obligations | Legal obligation |
We will not use your information for automated decision-making that produces legal effects, and we do not carry out profiling for advertising.
We share personal data only with the service providers needed to run the store, and only for the purposes above. Each is bound by contract to protect it.
Recipient | Purpose | Notes |
PayPal | Payment processing | Independent controller for its own fraud and compliance obligations |
Our card payment provider | Card processing | Card data is handled entirely by them; we never see the full number |
Zelle (via your bank) | Bank transfer payment for US orders | Governed by your bank’s terms |
Cloudflare | CDN, bot protection, DDoS filtering | Processes IP addresses and request data |
Our web hosting provider | Server hosting and storage | Data may be processed in the United States |
Shipping carriers and postal services | Delivering your parcel | Name, address and phone only |
WhatsApp (Meta Platforms) | Customer service messaging | Only if you contact us on WhatsApp; governed by WhatsApp’s own privacy policy |
Our email provider | Order and service emails | Transactional messaging only |
We may also disclose data where we are legally required to (for example, a valid court order or tax request), or to establish or defend legal claims.
We do not sell your personal information, and we do not share it for cross-context behavioural advertising. We have not done so in the preceding twelve months.
We are based in the United States and our servers and service providers may store or process your data there. If you are in the European Economic Area or the United Kingdom, this means your data leaves your region. Where that happens, transfers are protected by appropriate safeguards — standard contractual clauses approved by the European Commission, or an equivalent lawful mechanism — together with the security measures described below.
Data | Retention period |
Order and transaction records | 7 years (tax and accounting requirements) |
Account data | While your account is open, then 12 months of inactivity |
Customer service messages (email / WhatsApp) | 24 months after the last contact |
Analytics data (WP Statistics) | 12 months |
Marketing subscription | Until you unsubscribe, then a suppression record |
Fraud-prevention and security logs | 12 months |
When a retention period ends we delete or irreversibly anonymise the data.
No method of transmission or storage is perfectly secure. If a breach ever affects your rights, we will notify you and the relevant authority as required by law.
Depending on where you live, you have some or all of the following rights over your personal data. To use any of them, email info@hellstarworld.com with enough detail for us to find your records. We will not charge you, and we will respond within 30 days.
If you are in the EU or UK (GDPR / UK GDPR):
If you are a California resident (CCPA / CPRA):
You may use an authorised agent to submit a request on your behalf. We honour the Global Privacy Control (GPC) browser signal as a valid opt-out request for the sale or sharing of personal information.
If you opt in, we may email you or message you on WhatsApp about new drops, restocks and offers. Every marketing email has a one-click unsubscribe link, and you can reply STOP to any marketing WhatsApp message. Opting out of marketing does not stop transactional messages about an order you have placed.
This store is intended for adults. It is not directed at children, and we do not knowingly collect personal information from anyone under 16 (or under 13 in the United States, where that is the applicable threshold). If you believe a child has given us their data, contact us and we will delete it.
Our site may link to third-party services such as 17track for parcel tracking, or to our social profiles. Those sites have their own privacy policies. We are not responsible for how they handle your data, so please read their policies before using them.
We may update this policy to reflect changes in our practices or in the law. When we do, we will change the “Last updated” date at the top, and for material changes we will post a notice on the site. Please check back occasionally.
For any privacy question, request or complaint:
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Post | Hellstar World · 501 Colorado Blvd Unit B, Los Angeles, California 90041, United States |
Phone / WhatsApp | +86 180 3551 8564 |
If you are not satisfied with our response, you have the right to complain to your local data protection authority. We would appreciate the chance to resolve it first.
Hellstar World is an independent retailer. We are not affiliated with, endorsed by or acting as the official website of the Hellstar or Godspeed brands. All trademarks belong to their respective owners.
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